Jennifer van Hardenberg

Financial App // Campaign

Digital

Financial App // Campaign

I was tasked with designing an internal corporate campaign to promote a global investment management company's new robo-advisor app. Other early concepts explored a lifestyle approach with the employee/user as the hero of the campaign and more a benefits focused-approach, but in the end a more direct, app-centred approach was chosen by the client.

The mobile experience is front and centre in this concept. The user is still positioned as the hero in the messaging, however, lured in by the chance to “be the first” to try this employee exclusive app before it hits the general public. Travel theme / airplane setting also alludes to mobility. 

Campaign components included print poster, email template, web and app store banners, video/screensaver, and identity guidelines 1-pager.

Digital

Digital

Digital

I create branded assets for print and web applications. My decisions as a graphic designer are underpinned by industry research, business goals, and user response. Whether working alone or leading creative teams on larger projects, I adept in distilling concepts and problems into elegant yet efficient solutions, building strong relationships and processes, and establishing stakeholder buy-in to designs. The result is projects that are delivered on time, on budget, and highest quality. 

I specialize in helping organizations tell their story. My experience as a an in-house marketing/communications professional informs my works as a designer, to develop content-based solutions that are business-, research-, and client- driven. Whether communicating through design, writing, brand experiences, or overarching strategy, I assist my clients to convey their unique brand narrative to diverse audiences in compelling ways. I solve complex problems using imagery, language, and unique experiences that are designed to inform, delight, and persuade.