Jennifer van Hardenberg

Heavybit // Brand Banners

Heavybit // Brand Banners

Marketing & Brand

Heavybit // Brand Banners

This was a fun project I did for Heavybit Industries, a San Francisco-based startup accelerator. They needed new brand banners for incoming startups working onsite. To match Heavybit's industrial chic aesthetic and scrappy, self-made sensibility I created hand-cut stencils of each company's logo, and stencilled them onto canvas which I then sewed onto burlap banner forms. The burlap banner forms are reused when the startups change up quarterly so the logo aspect needed to be removable. In the end by introducing a new stencilling method I was able to improve on the execution while delivering banners in line with the existing style, but also offered some research into different production methods to be considered in the future to streamline the process.