Jennifer van Hardenberg

Little Girls with Big Dreams // Video

Digital

Little Girls with Big Dreams // Video

“Whether they want to be astronauts, ambassadors, or accountants, girls need to know – not just think, but really know, deep down in their gut – that nothing can stand in their way.”

National Coalition of Girls’ Schools

I was inspired by this quote, but also by the students themselves. The “script” for the video came from casting interviews with real students. In this video appear their real-world dreams, illustrated in a style to reflect their youth and creativity. Because after all: little girls with dreams become women of vision.

Project Title: Little Girls with Big Dreams 
Client: St. Margaret’s School
Role: Art direction, project management/logistics, casting, illustration
Production: Roll.Focus Productions (Mike Walker and team)
Goal: Promotional video to generate awareness on social media and garner new student applications for Junior Kindergarten to Grade 12 school.


Digital

Digital

Digital

I create branded assets for print and web applications. My decisions as a graphic designer are underpinned by industry research, business goals, and user response. Whether working alone or leading creative teams on larger projects, I adept in distilling concepts and problems into elegant yet efficient solutions, building strong relationships and processes, and establishing stakeholder buy-in to designs. The result is projects that are delivered on time, on budget, and highest quality. 

I specialize in helping organizations tell their story. My experience as a an in-house marketing/communications professional informs my works as a designer, to develop content-based solutions that are business-, research-, and client- driven. Whether communicating through design, writing, brand experiences, or overarching strategy, I assist my clients to convey their unique brand narrative to diverse audiences in compelling ways. I solve complex problems using imagery, language, and unique experiences that are designed to inform, delight, and persuade.