Jennifer van Hardenberg

Redis Labs // Diagrams & Digital Assets

Digital

Redis Labs // Diagrams & Digital Assets

Redis Labs is the leader of in-memory database technology. I have worked with them on a project-based basis through a re-envisioning of their visual identity. Assets that I have created for them include highly technical whitepapers, ebooks, isometric diagrams, iconography, digital ads, event billboards, and more.

"Redis Labs, consistently ranked as a leader in top analyst reports on NoSQL, in-memory databases, operational databases, and database-as-a-service (DBaaS), is trusted by more than 7,400 enterprise customers, including five Fortune 10 companies, three of the four credit card issuers, three of the top five communication companies, three of the top five healthcare companies, six of the top eight technology companies, and four of the top seven retailers."

Digital

Digital

Digital

I create branded assets for print and web applications. My decisions as a graphic designer are underpinned by industry research, business goals, and user response. Whether working alone or leading creative teams on larger projects, I adept in distilling concepts and problems into elegant yet efficient solutions, building strong relationships and processes, and establishing stakeholder buy-in to designs. The result is projects that are delivered on time, on budget, and highest quality. 

I specialize in helping organizations tell their story. My experience as a an in-house marketing/communications professional informs my works as a designer, to develop content-based solutions that are business-, research-, and client- driven. Whether communicating through design, writing, brand experiences, or overarching strategy, I assist my clients to convey their unique brand narrative to diverse audiences in compelling ways. I solve complex problems using imagery, language, and unique experiences that are designed to inform, delight, and persuade.