Jennifer van Hardenberg

Under the Big Top // Event Identity

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Under the Big Top // Event Identity

The client, Crystal Springs Uplands School, hosts an annual fundraiser for its programs, scholarships, and other educational and operational needs. My task was to develop an event identity, logo, and all supporting event collateral for this event including invitations, banner ads, and stationary. The final concept chosen involved a series of illustrations of quintessential big top characters. 

Drawing inspiration from the travelling shows of a bygone era, the concepts explored draw their inspiration from vintage show posters and promotions. The heyday of the travelling circus encompasses both the highly decorative Victorian era, as well prohibition –associated equally with temperance as clandestine activities– so there is a rich visual history to draw inspiration from. All concepts seek to capture the showmanship, excitement, and frivolity of the circuses of yesteryear.